Amongst others, a few questions about my price structure for my items have been raised. I will endeavour to explain why this is and justify my ingredients of choice.
First off, I cater specifically to the gluten-free community. Vegan products can be made by supplementing fats and eggs with alternative ingredients. However, once you substitute certain fats, proteins plus wheat your product dramatically changes in various forms.
In my Gluten-free recipes and products, I use a lot of eggs, butter, oils and sugars. For my gluten-free friends if they have no further allergies I don’t feel the need to exclude any of the above. After all, if you are going to have a cake you must know it’s a treat. Many of my recipes are designed for taste first. A chef by trade I was sick and tired of eating products that resembled toy sizes and that tasted of cardboard.
Hence all my bread, bread rolls and cakes are the sizes one would expect for normal sized wheat products. Various blends of flours are used some include, sorghum flour, cornflour, white and brown rice flour, sticky rice flour, tapioca, chickpea flour, psyllium husk, pectin all to mention a few. Many of these products cannot be supplied by local suppliers so I must go beyond Cornwall. So, prices of ingredients fluctuate all the time. On top of this add the normal rates, labour, delivery, packaging and things soon begin to add up.
I am running a business, so I must be realistic with price structure in both costs and selling. Yes, you can get a 4 pack of rolls for £2-50 but I guarantee my bun will beat it. My products are artisan style baked, decent sized and better consumed on the day and not two weeks later.
Golden rule your product is only as good as your ingredients. My products come in pre-packaged, and ready for you to freeze if need be and can be taken out per portion.
I can go on and on, but in a nutshell, I am small business women trying my best to bring back the enjoyment of eating basic foods to the gluten-free community. I do not have the resources of the bigger companies but what my customer wants, needs and demands are always at the forefront.